UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally

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Emarketing Workshop

 

The limitless potential of emarketing is so overwhelming it’s hard to know where to start, but there’s no better place than this course. It’s emphatically NOT technical, but we guarantee you’ll leave more confident about realistic options, and with guidance in putting them into practice. The day, covering both web-based and email marketing, features lots of inspiring examples from across publishing.

Includes a new session on planning and briefing ecampaigns, with templates and examples brought by guest tutor Charley Beattie.

 

Who’s it for?

Anyone looking for a non-technical and up-to-the-minute overview of emarketing best practice within publishing. Take a look at our Email Marketing Workshop or Social Media Marketing Boot Camp if you’d prefer a day dedicated to these topics.

 

What’s covered?

  • Planning, budgeting and briefing ecampaigns and web pages
  • Customer engagement strategies and the role of content marketing
  • Effective use of social media and blogs, whatever the size of your business
  • Working with authors and associations
  • Emailings and newsletters – from mailing lists to copywriting
  • Spam filters, sender reputation and the Data Protection Act
  • SEO, UGC, Web 3.0 and other hot topics you NEED to understand
  • Round-up of current statistics and great sources of info.

 

Tutors


Rachel Maund

Charley Beattie

Rachel Maund has trained publishers in emarketing in Singapore, Australia, Mexico and China, as well as running this course regularly in the UK for around 14 years, gathering an unrivalled collection of case examples and publishing trends in the process.

She’s joined by guest tutor Charley Beattie, Head of International Marketing at Oxford University Press.

Course dates

Register your interest, date TBC
(London or Oxford)

£399 + VAT

Inspirational - I wanted to rush back and action it all straight away!
Delegate from Heinemann

Watch tutor video

Video to follow.
 

Marketability (UK) Ltd

12 Sandy Lane
Teddington
Middlesex
England
TW11 0DR

Tel +44 (0)20 8977 2741
contact@marketability.info