UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally
Profitable Commissioning
Academic publishing has always posed challenges for editors positioned at the crossroads between scholarly and commercial imperatives. Now more than ever, commissioning first-rate titles is not enough. You are running a chunk of the business, and profitability (even in the non-profit sector) is essential to the organisation’s survival. Sharpen your commercial focus and ensure that your editorial objectives are fully in line with those of the business with this one-day workshop, designed to be strategic, practical and highly motivating.
If your editorial priorities and financial targets have ever seemed at odds, this is the course that will get them back in sync.
Who’s it for?
Commissioning editors, senior commissioning editors, publishers and editorial managers within academic publishers: if you have responsibility for list-building in this sector then this course is for you, whether in commercial or not for profit context.
What’s covered?
- Your list: what are the business needs?
- Analysing sales and profitability
- Strategic list-building
- Making your commissioning targets
- Meeting schedules and budgets
- Controlling profitability and releasing backlist profit
- Questions, discussion and exercises throughout.
Tutors
Josie Dixon
Josie Dixon is Director at Lucian Consulting. Previous roles included Publishing Director at Palgrave Macmillan, and Senior Commissioning Editor at Cambridge University Press.
Course dates |
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Register your interest, date TBC |
£399 + VAT |
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[Especially useful was] carrying out a SWOT analysis with a partner and discussing differences between profit and not-for-profit organisations. | 
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Delegate from University of Wales Press | ||