Today’s marketers have to assess the value of an ever-increasing range of activities and justify decisions in terms of ROI. As if that’s not challenge enough, authors and editors can have high expectations, yet often time and money are in short supply.
This workshop is designed to help you capture the value of all areas of marketing activity and present them positively and professionally, even when resources are limited.
Anyone with the new responsibility of marketing for a specific list, especially in academic, professional or STM markets, or more experienced marketers who have shelved planning up till now through lack of time.
Rachel Maund takes particular pleasure in devising marketing plans that cost next to nothing, making her perfect material for a lifetime career in publishing.