Introduction to Marketing in Publishing

Publishing has always given responsibility early, and whilst many people thrive on being ‘thrown in at the deep end’, the danger of making expensive mistakes is real. Even newcomers with marketing qualifications struggle to apply them in an industry where new product proliferates, resources are tight, and the remit often very broad. But help is at hand!

Who’s it for?

Anyone new to a marketing position in publishing. Editors wanting a marketing overview to enhance their understanding of the wider publishing context.

What’s covered?

• The life cycle of a book, from proposal to launch: how do titles get contracted? How are print and price decisions made? Who gets what of the RRP?
• Marketing channels and the supply chain
• Where marketing ‘fits’, and which departments it’s crucial we understand
• How marketing budgets are set
• The publishing marketing mix, and choosing which methods to deploy
• Tips for working with authors and editors
• Group planning for real titles brought by participants.