If you’re in marketing or editorial and writing copy for your website, what can you do to help readers to find your products? You need to understand how to make search optimisation work for you. This course focuses on the practical things you can do, explains how search engines work, and equips you with the tools to apply all you have learnt immediately.
Paul Crabtree is Director of Velo, a London-based digital marketing communications agency, with previous digital roles in publishing (Informa) and for agencies serving publishers (Adestra, Ceros, VIP4). Paul also tutors on Social Media Marketing Boot Camp, and with Rachel Maund runs Mastering SEO for Marketing (available in-company only).
Rachel also tutors Introduction to Journals Marketing for ALPSP.
|Search engine essentials: excellent summary with useful action points. Human optimisation: directly relevant to our author services.|
Delegate from Taylor & Francis Group