UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally

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Social Media Marketing Boot Camp

 

Take your social media activity from ad-hoc to considered strategy with our hands-on Boot Camp!

The challenge: decide which social media platforms you should be on, learn how to make it happen, develop a social media strategy, decide what to say and measure its value to the business. Recognise this? It’s what we’ve devised this course to address. And we’ve called it a Boot Camp because you’ll get stuck in exploring social accounts and campaign planning on the day so you’ll leave with the tools, knowledge and a head start on making it happen back at the office.

 

Who’s it for?

Anyone wanting guidance in devising a social media marketing strategy and support in making it happen, or simply to take existing campaigns to the next level. The course has been developed with the needs of publishers and similar organisations (anyone working with specialist content and limited resources) in mind.

 

What’s covered?

  • Finding your audiences, joining conversations, choosing the right channels
  • What works on Facebook, Twitter, LinkedIn, blogs and YouTube
  • How to get the most from your social media accounts, establishing voices and appropriate content
  • Other platforms, including Pinterest, Tumblr and Google+
  • Campaign planning and action plans, with plenty of case examples
  • Practical checklists for making each platform work for you
  • Prioritising, reality checks, and time-saving tools
  • Measuring the value of social media campaigns.

 

Tutors


Paul Crabtree
Paul Crabtree is Director of Velo, a London-based digital marketing communications agency with publishing clients including Wiley, The Stage and OUP. Paul previously held digital roles in publishing (Informa) and for agencies serving publishers (Adestra, Ceros, VIP4). He is also co-tutor (with Rachel Maund) on Mastering SEO for Marketing (available in-company only) and How to Make Content More Discoverable through SEO, run in conjunction with ALPSP.

Course dates

Register your interest, date TBC
(London or Oxford)

£399 + VAT

Really useful, especially if you’re just starting out with social media. Lovely people too!
Delegate from Policy Press

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Marketability (UK) Ltd

12 Sandy Lane
Teddington
Middlesex
England
TW11 0DR

Tel +44 (0)20 8977 2741
contact@marketability.info