Email Marketing Workshop

We now rely on email as the primary channel for marketing communication, yet open and click through rates are dropping alarmingly. How can you be sure your results are as good as they can be? And how do you persuade new potential customers to sign up, open up, click through – and do all of this on a regular basis?

This course takes you from promoting your enews service to creating emails to engage and get those readers clicking!

Who’s it for?

Absolutely anyone who wants their email marketing to be a cut above that of their competitors.

What’s covered?

• The sign up process. What makes people subscribe – and stay subscribed?
• Legal and technical stuff, from the Data Protection Act to firewalls, spam filters and sender reputation
• How to write killer subject lines and grab attention in the preview pane
• Establishing your email ‘voice’, and judging how much you need to say
• Format and design, and the balance of copy, visuals and links
• One-off marketing emails, regular newsletters, and the value of automated emails
• Metrics and benchmarks – how well are your emails performing?
• Customer engagement strategies
• Managing challenges, from balancing ‘creative’ with templates, to negotiating with colleagues over email content.