What does Google make of the content you’re adding to your website? If you can confidently answer this, your copy and creative will be found and read by more of your customers. If you can’t, this course will help you get there. Real examples and exercises, drawing on your own website and marketing, will give you the confidence to apply new skills immediately.
Anyone feeling uncomfortably aware of the need to get to grips with SEO – mostly marketing executives and managers. All of the copy and images on pages have the potential to contribute to SEO, so everyone providing content, including editorial staff writing product copy, will directly benefit.
Paul Crabtree is Director of Velo, a London-based digital marketing communications agency, with previous digital roles in publishing (Informa) and for agencies serving publishers (Adestra, Ceros, VIP4). Paul also runs Social Media Marketing Boot Camp, and is co-tutor with Rachel on How to Make Content More Discoverable through SEO.
Rachel Maund joins Paul on this related course as guest tutor.
|I was impressed at how much we’d taken on from the morning sessions which we could now easily apply to our websites.|
Wiley delegate commenting on the afternoon practical exercise