How do we reconcile writing persuasive copy or reports in ‘plain English’ with the grammar we learned (or didn’t) in school? When is it best practice to obey the ‘rules’, and when should we bend or even break them? Is it OK to split the infinitive (always assuming we can spot one) if the meaning is clearer, or will our audiences brand us philistines?
This workshop tackles common pitfalls and contentious issues of grammar, punctuation and spelling head on.
Anyone in publishing or related sectors who has to write promotional copy or reports and wants clear guidance on how to do so accurately, exercising choices where they exist and avoiding bloopers ...
Rachel Maund spent 3 years doing a degree in the subject, but it’s the last 30 as an attention-seeking copywriter in publishing that have made her passionate about balancing style and clarity.
|I thoroughly enjoyed it and learned loads. It helped me recognise what I do actually know as well as where my blind spots are. I shan’t forget that ‘it’ doesn’t own anything ... this resolved a lifelong confusion!|
Delegate on a course for the NHS in Edinburgh