UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally

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Only available as an in-company course

Grammar Workshop

 

How do we reconcile writing persuasive copy or reports in ‘plain English’ with the grammar we learned (or didn’t) in school? When is it best practice to obey the ‘rules’, and when should we bend or even break them? Is it OK to split the infinitive (always assuming we can spot one) if the meaning is clearer, or will our audiences brand us philistines?  

This workshop tackles common pitfalls and contentious issues of grammar, punctuation and spelling head on. 

 

Who’s it for?

Anyone in publishing or related sectors who has to write promotional copy or reports and wants clear guidance on how to do so accurately, exercising choices where they exist and avoiding bloopers ...

 

Content typically includes:

  • Use of apostrophes, commas, semicolons and colons
  • When you can choose notional over grammatical concord
  • Hot topics! Starting sentences with conjunctions, the split infinitive, when to capitalise, how to punctuate bullet points, use of dashes and hyphens …
  • Tips for not getting caught out by words that are commonly confused
  • The importance of your audience’s views, and of house style.

 

This course is only available as a tailored in-company option. If you think you might benefit, why not contact us today?

Tutors


Rachel Maund

Rachel Maund spent 3 years doing a degree in the subject, but it’s the last 30 as an attention-seeking copywriter in publishing that have made her passionate about balancing style and clarity.

I thoroughly enjoyed it and learned loads. It helped me recognise what I do actually know as well as where my blind spots are. I shan’t forget that ‘it’ doesn’t own anything ... this resolved a lifelong confusion!
Delegate on a course for the NHS in Edinburgh

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Marketability (UK) Ltd

12 Sandy Lane
Teddington
Middlesex
England
TW11 0DR

Tel +44 (0)20 8977 2741
contact@marketability.info