UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally

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Everything you need to know to run

Successful Focus Groups


Whether you’re already running focus groups, or just wanting to know how to get the best from discussions with small groups of customers … we’ve loads of practical advice to ensure they deliver quality data.

This fun workshop shows you how to run foolproof focus groups, by working through the process from planning to analysis via a role play exercise. Just how DO you keep the discussion on course, how do you judge whether your participants are giving honest opinions, and how do you avoid bias?


Who’s it for?

Anyone in marketing or editorial roles within publishing or related areas already running focus groups or discussion groups, or planning to do so. 


Content typically includes:

  • The crucial planning stage. When and why focus groups? How many topics can/should you cover?
  • Getting the right mix of participants – and a venue to match
  • The role of pre-placement material, and the topic guide
  • Writing questions for focus groups
  • Moderating skills and understanding group dynamics
  • The role of the note-taker
  • Analysing focus groups – the tape, the transcript, and the report writing process.


This course is only available as a tailored in-company option. We’ll build the course around real upcoming projects to make the learning as applicable as it’s possible to be. If you think you might benefit, why not contact us today?


Rachel Maund

Your tutor is Rachel Maund, whose own focus groups experience comprises academic, STM and travel publisher research projects.

Rachel was brilliant at bringing out key issues from our discussions and addressing them. It really gave me a new perspective on my markets.
Delegate from Pearson on an in-company course

Watch tutor video

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Marketability (UK) Ltd

12 Sandy Lane
TW11 0DR

Tel +44 (0)20 8977 2741