Everything you need to know to run

Successful Focus Groups

Whether you’re already running focus groups, or just wanting to know how to get the best from discussions with small groups of customers … we’ve loads of practical advice to ensure they deliver quality data.

This fun workshop shows you how to run foolproof focus groups, by working through the process from planning to analysis via a role play exercise. Just how DO you keep the discussion on course, how do you judge whether your participants are giving honest opinions, and how do you avoid bias?

Who’s it for?

Anyone in marketing or editorial roles within publishing or related areas already running focus groups or discussion groups, or planning to do so. 

Content typically includes:

• The crucial planning stage. When and why focus groups? How many topics can/should you cover?
• Getting the right mix of participants – and a venue to match
• The role of pre-placement material, and the topic guide
• Writing questions for focus groups
• Moderating skills and understanding group dynamics
• The role of the note-taker
• Analysing focus groups – the tape, the transcript, and the report writing process.

This course is only available as a tailored in-company option. We’ll build the course around real upcoming projects to make the learning as applicable as it’s possible to be. If you think you might benefit, why not contact us today?