UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally

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Exclusive to Marketability

Schools Marketing Workshop


Do you need to get up to speed with changes to the curriculum and what new government initiatives mean for schools? Could you really use an injection of fresh ideas for getting your resources noticed by teachers? If so, read on!

This course looks at the size and shape of the UK schools sector and at the latest topical agendas and challenges for teachers, and explains how these impact on buying decisions. Practical marketing strategies and case examples cover a range of products from print to digital.


Who’s it for?

Marketers keen to improve the success of their marketing to UK schools. This course will appeal to anyone new to marketing in this sector as well as more experienced marketing managers looking for new ways to engage with teachers.


What’s covered?

  • An introduction to the UK schools market including structure, size and scope
  • Overview of the key challenges faced by marketers, with advice on overcoming them and even working them to our advantage
  • Practical session on segmenting the market to best effect, ensuring that campaigns are cost-effective and productive
  • Establishing relationships, building and engaging with communities, and the place of social media
  • Right marketing plan, right product: choosing effective tactics and messages, and the special considerations of marketing digital resources
  • Plenty of case examples of real campaigns
  • Quick and easy ways to calculate targets and analyse results.


Rebecca Jones

Rachel Maund

Rebecca Jones has over 25 years’ experience in marketing with schools publishers and is currently Head of Revision Marketing at HarperCollins. With past roles at Oxford University Press, Letts Educational, Scholastic, Granada Learning and Collins Education she’s possibly the most experienced schools marketer in the business.

She’s joined by guest tutor Rachel Maund.

Course dates

Register your interest, date TBC
(London or Oxford)

£399 + VAT

[Tutors were] both excellent! I really appreciated the way they adapted the course to cover relevant things to each individual.
Delegate from Oxford University Press

Watch tutor video

Video to follow.

Marketability (UK) Ltd

12 Sandy Lane
TW11 0DR

Tel +44 (0)20 8977 2741