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Tips and articles relating to Impressive Marketing Plans — on a Small Budget

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Observations about publishing in Mexico and Latin America, from the Guadalajara Book Fair

This was my first Guadalajara Book Fair (FIL) and I hope it won’t be the last.…

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11 December 2018


New survey: How to Win Trust and Loyalty

Stop for a moment to think of your own buying habits.…

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13 November 2018


Tip of the week: If sending display material, ask conference organisers for photos

Once in a while we may send display material to conferences we can’t justify attending, generally without ever learning what the display looked like.…

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30 October 2018


Cambridge wins the prize for best conference freebie from an ELT publisher

Give-aways at conferences work best when they’re something attendees genuinely value and when they’re appropriate to the publisher’s brand, and this is a brilliant example.…

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16 October 2018


Fast Company’s ways to make Mondays more fun for your team

I’m always sceptical about articles like this, but I’m persuaded by this one, especially by suggestion 1 which is to guarantee an hour of uninterrupted time to catch up on the previous week’s tasks on Monday morning before the onslaught of the new working week begins.…

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2 October 2018


Beijing Pays Bookshops to Counter the Digital Revolution, Times article

Chinese readers have embraced digital enthusiastically in recent years, with the inevitable result that in China too bookstores have struggled and closed.…

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7 August 2018


Out with the hostess badge, in with vlogging, as the Guides overhaul their brand

Back in the day I briefly joined the Ranger Guides, attracted by a night of camping away from home.…

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24 July 2018


A post that may prove your ‘I have no time!’ assumption wrong

Have you ever methodically tracked how you spend the hours of your day? Most of us haven’t, but doing so can be really eye-opening.…

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26 June 2018


Tip of the week: You can’t do it all, so back your winners

We all want to do the very best for every book we publish but the hard fact is that some books justify the investment of our time (and budget) more than others.…

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29 May 2018


Debut author flyposts PRH offices, a great example of guerrilla marketing

Sam Conniff Allende is the author of Be More Pirate, a book which encourages readers to re-write rules and take risks.…

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29 May 2018

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