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Tips and articles relating to Impressive Marketing Plans — on a Small Budget

129 results found | next 10

Jacquetta Megarry shares what happened next after a book giveaway offer

Our customers may be unlikely to buy from us at the moment, but our email marketing gives us the opportunity to stay in touch in a low key and sensitive way.…

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12 May 2020


Strong ‘non-fiction’ sales are good news for all publishers

‘Playing field wide-open for non-fiction hits, say editors’ ran a recent headline in The Bookseller following encouraging print book sales in 2019 despite few big-hitting fiction titles.…

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18 February 2020


Coronavirus quiz email, someone thought this was a good idea

Thank you to Michelle Zappa, Sales Manager over at Eurospan, for sharing this email received from GIANTMicrobes, subject line ‘Coronavirus Quiz – How well do you know the facts?’ I’ll let her introduce it:

“I recently purchased an item from the GIANTMicrobes website, and accepted marketing emails.…

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4 February 2020


Love the Penguin Hotline Christmas campaign

This is the 6th year for the Penguin Hotline, an intriguing campaign run by Penguin Random House in the US.…

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10 December 2019


How and why the humble flight safety video is being reinvented

When did you last watch (really watch) an in-flight safety video?

It may just have been one of the new style that are expressly designed to get our attention by surprising and entertaining us.…

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29 October 2019


Parkrun is 15 this month, but what’s the best measure of its success?

The global phenomenon that is Parkrun is 15 years old this month.…

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15 October 2019


Two marketing fails by companies that really should know better

Earlier this year Hasbro announced spin-off versions of the classic Monopoly board game in an attempt to seem current and attract new customers.…

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1 October 2019


Curious ‘slow philosophy’ postcard campaign for Iris Murdoch’s centenary

This campaign sounds great – until you read more and realise it has some significant flaws.…

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23 July 2019


3-for-2 bench offer in an Italian village

The village was called Esino Lario, and in April it announced that due to depopulation and declining resources it would, on a given day, sell off everything from its pilgrimage site to street signs and park benches (250 euros each, but with an enticing 3-for-2 promotion).…

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11 June 2019


Authors and crowdfunding, this is a great example

Authors today are more proactive than ever at marketing their own books, and working with authors is a topic that’s integral to many of our courses.…

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11 June 2019

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