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Tips and articles relating to Impressive Marketing Plans — on a Small Budget

119 results found | next 10

Emerald’s author hub has great advice we can all draw on

At last week’s Academic Marketing Workshop, Emerald’s Laura Ingle showed examples from their author hub which prompted me to take another look and in turn share it with you.…

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30 April 2019

 

Don’t make these 10 common content marketing mistakes, says Smart Insights

Content marketing for us publishers should be a breeze, shouldn’t it? But how good is your forward planning? Do you have a clear strategy for it?

Smart Insights’ free Top 10 Common Content Marketing Mistakes is guaranteed to make you stop and think again about your current practice.…

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16 April 2019

 

Congratulations Suharti Samsudin for the prize-winning ethical marketing campaign

Suharti is Senior Marketing Manager at Taylor & Francis in Singapore, and has just won an Informa Award for Sustainable Impact for her 2018 campaign with the charity One Tree Planted.…

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2 April 2019

 

eBulletin subscriber offer continues – book two places, save £200

This will be the last reminder of our March offer, so if you’ve been meaning to do this the time is now! Book two places on any one course at just £300 per place, a cool saving of almost £200.…

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19 March 2019

 

eBulletin subscriber offer continues on selected spring courses

Our eBulletin subscriber offer on four courses continues in March.…

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5 March 2019

 

eBulletin subscriber offer on selected spring courses

Dates for our training courses are now set ‘on demand’, ie when we have sufficient requests to run them.…

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19 February 2019

 

Bestselling author says she ‘leaves book titles and cover design to the experts’

Prolific bestselling author Amanda Prowse was interviewed on the radio at the weekend and was asked both ‘Do you have a firm idea of a new novel’s title from the start?’ and ‘How much input do you have into the cover design of your books?’

To these questions she happily replied ‘no’ and ‘none whatsoever’, explaining that it would be crazy for her to impose her ideas when her publisher has ‘a team of experts who know far more about what readers will respond best to than I do’ (I paraphrase, but she was emphatic).…

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22 January 2019

 

Observations about publishing in Mexico and Latin America, from the Guadalajara Book Fair

This was my first Guadalajara Book Fair (FIL) and I hope it won’t be the last.…

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11 December 2018

 

New survey: How to Win Trust and Loyalty

Stop for a moment to think of your own buying habits.…

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13 November 2018

 

Tip of the week: If sending display material, ask conference organisers for photos

Once in a while we may send display material to conferences we can’t justify attending, generally without ever learning what the display looked like.…

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30 October 2018

 
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