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Tips and articles relating to Impressive Marketing Plans — on a Small Budget

93 results found | next 10

'Facebook likes are bright dings of pseudo-pleasure', says this excellent article

The average person now touches, swipes or taps their phone 2,617 times a day.…

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14 November 2017

 

If your to do lists aren't helping organise your daily tasks, try these 9 different refinements

I’m a fan of the humble ‘to do list’ but the first to admit that their length can be out of all proportion to time available.…

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31 October 2017

 

Tip of the week: Be honest, and don't put a hat on a dog

I’m indebted to Euan Hirst from Blackwell’s Bookshops for this one.…

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31 October 2017

 

5 reasons why repeat business is better than new business

We know that existing customers are more likely to buy than new ones, so why do we still prioritise reaching out to new people in our marketing plans?

This neat infographic from Wordtracker brings together stats from various sources in support of the 5 reasons, which are:
    Repeat customers spend moreThey’re easier to sell toNew customers cost you moreRepeat customers promote your businessBusinesses are built on customer retention.…

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    17 October 2017

     

    Will Mills and Boon succeed where Jaegar failed?

    In its past, clothing brand Jaegar dressed stars like Marilyn Monroe and Audrey Hepburn.…

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    17 October 2017

     

    Tip of the week: A tip to help keep ROI in your sights at all times

    My training colleague Richard Balkwill reminded me of a piece of excellent common sense last week: ‘Don’t spend £1000 to save £100’.…

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    17 October 2017

     

    Tip of the week: Remember to apply the law of diminishing returns

    Thank you to Gurdeep Mattu, a publisher at Bloomsbury Academic, for raising this one in a Copywriting Workshop there last month.…

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    3 October 2017

     

    Tip of the week: Surviving the silly season

    Regrettably the holiday season is now officially over and you may be facing the busiest months of the year before the next break.…

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    5 September 2017

     

    Fascinating article about academics' attitude to marketing, in THE

    If you work in academic publishing there are times when explaining your decisions to authors can be intimidating, whether it’s justifying the price you’re setting, or explaining why you’re not arranging an author tour.…

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    25 July 2017

     

    Why Winnie the Pooh is being censored in China

    It seems that the lovable bear, a global brand, is being blocked on social media sites in China following comparisons made with President Xi Jinping.…

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    25 July 2017

     
    93 results found | next 10

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