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Tips and articles relating to Impressive Marketing Plans — on a Small Budget

125 results found | next 10

How and why the humble flight safety video is being reinvented

When did you last watch (really watch) an in-flight safety video?

It may just have been one of the new style that are expressly designed to get our attention by surprising and entertaining us.…

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29 October 2019

 

Parkrun is 15 this month, but what’s the best measure of its success?

The global phenomenon that is Parkrun is 15 years old this month.…

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15 October 2019

 

Two marketing fails by companies that really should know better

Earlier this year Hasbro announced spin-off versions of the classic Monopoly board game in an attempt to seem current and attract new customers.…

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1 October 2019

 

Curious ‘slow philosophy’ postcard campaign for Iris Murdoch’s centenary

This campaign sounds great – until you read more and realise it has some significant flaws.…

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23 July 2019

 

3-for-2 bench offer in an Italian village

The village was called Esino Lario, and in April it announced that due to depopulation and declining resources it would, on a given day, sell off everything from its pilgrimage site to street signs and park benches (250 euros each, but with an enticing 3-for-2 promotion).…

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11 June 2019

 

Authors and crowdfunding, this is a great example

Authors today are more proactive than ever at marketing their own books, and working with authors is a topic that’s integral to many of our courses.…

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11 June 2019

 

Emerald’s author hub has great advice we can all draw on

At last week’s Academic Marketing Workshop, Emerald’s Laura Ingle showed examples from their author hub which prompted me to take another look and in turn share it with you.…

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30 April 2019

 

Don’t make these 10 common content marketing mistakes, says Smart Insights

Content marketing for us publishers should be a breeze, shouldn’t it? But how good is your forward planning? Do you have a clear strategy for it?

Smart Insights’ free Top 10 Common Content Marketing Mistakes is guaranteed to make you stop and think again about your current practice.…

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16 April 2019

 

Congratulations Suharti Samsudin for the prize-winning ethical marketing campaign

Suharti is Senior Marketing Manager at Taylor & Francis in Singapore, and has just won an Informa Award for Sustainable Impact for her 2018 campaign with the charity One Tree Planted.…

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2 April 2019

 

eBulletin subscriber offer continues – book two places, save £200

This will be the last reminder of our March offer, so if you’ve been meaning to do this the time is now! Book two places on any one course at just £300 per place, a cool saving of almost £200.…

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19 March 2019

 
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