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Tips and articles relating to Introduction to Marketing in Publishing

47 results found | next 10

Two marketing myths, busted

Myth #1: don’t market to specialists (including academics, librarians and schools) during the summer as they’re all on holiday

Busted: Actually this can be a fantastic time.…

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3 August 2021

 

More proof that positive author relations are vital

‘Novelist Winterson burns her own books in anger at cosy domestic blurbs’ shouted the headline in The Guardian at the weekend.…

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8 June 2021

 

Jacquetta Megarry shares what happened next after a book giveaway offer

Our customers may be unlikely to buy from us at the moment, but our email marketing gives us the opportunity to stay in touch in a low key and sensitive way.…

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12 May 2020

 

The mysterious case of Mr Che

A full page advert in a recent Bookseller magazine caught my eye.…

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3 March 2020

 

Training dates in May and June, have your say

Several of our training courses just need a further booking or two to run in London in May or June.…

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3 March 2020

 

Authors and crowdfunding, this is a great example

Authors today are more proactive than ever at marketing their own books, and working with authors is a topic that’s integral to many of our courses.…

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11 June 2019

 

eBulletin subscriber offer continues – book two places, save £200

This will be the last reminder of our March offer, so if you’ve been meaning to do this the time is now! Book two places on any one course at just £300 per place, a cool saving of almost £200.…

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19 March 2019

 

eBulletin subscriber offer continues on selected spring courses

Our eBulletin subscriber offer on four courses continues in March.…

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5 March 2019

 

eBulletin subscriber offer on selected spring courses

Dates for our training courses are now set ‘on demand’, ie when we have sufficient requests to run them.…

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19 February 2019

 

Tip of the week: If sending display material, ask conference organisers for photos

Once in a while we may send display material to conferences we can’t justify attending, generally without ever learning what the display looked like.…

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30 October 2018

 
47 results found | next 10

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