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Tips and articles relating to Practical Publicity Workshop

31 results found | next 10

Tip of the week: Keep the titles of trade books short

Because of short attention spans? Well maybe that too, but no.…

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23 November 2021


From the front line of an ongoing publicity campaign part 2

In the last eBulletin I reported on the PR campaign I was working on for local charity Park Lane Stables.…

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16 March 2021


From the front line of an ongoing publicity campaign

Last month I volunteered to help our local stables and Riding for the Disabled centre.…

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16 February 2021


Training dates in May and June, have your say

Several of our training courses just need a further booking or two to run in London in May or June.…

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3 March 2020


How the Darley Dale Brass Band proved the power of local publicity

Ten years ago this Derbyshire-based band faced closure after its members dwindled to just four – until a rallying article in the Matlock Mercury immediately swelled its ranks to the heady heights of 12.…

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12 June 2018


Tip of the week: Authors, videos, interviews

Everyone loves a video.…

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17 April 2018


Tip of the week: The potential of a great image in an academic monograph

The publisher of a scholarly analysis of Jack the Ripper’s attacks spotted the press potential of a map illustrating the author’s findings which appeared in the book.…

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13 June 2017


Tip of the week: If you've ever felt daunted by phoning journalists to pitch

Sometimes an email pitch just won’t do the job – you need the personal contact of a phone call first.…

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16 May 2017


How Boaty McBoatface was resolved, and what this has to do with Bella the cat

The public voting overwhelmingly to name the UK’s new polar research ship Boaty McBoatface presented NERC with a problem.…

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10 May 2016


'Pig-gate' results in 33,000 advance orders for Call me Dave

A fascinating story which proves once again the power of publicity, as Biteback Publishing receive advance orders for 33,000 copies of Lord Ashcroft’s book Call me Dave, the unauthorised biography of Prime Minister David Cameron.…

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29 September 2015

31 results found | next 10

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