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Tips and articles relating to Direct Mail in a Digital Age

9 results found |

News from Huw Neill about IBIS/Mardev academic mailing lists

I’ve been asked if I knew what had happened to Mardev, who supply the IBIS academic mailing lists.…

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30 April 2013


Tip of the week: The creative may be great, but it’s the targeting that counts (example)

A friend passed me a letter he’d received in a door-drop to his house, knowing I’d appreciate it.…

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30 April 2013


Tip of the week: Remember to proofread what’s NOT there too

We’ve all done it: spotted an extra space between words in body copy but not a missing word in a 36pt headline.…

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4 December 2012


Tip of the week: The line between clever and irritating is a fine one

Prompted by two mailings received this week, one of which missed the mark while the other really impressed.…

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6 November 2012


Tom Armstrong from EDL on mailing to librarians

When the European Database of Libraries was setting up its librarian email lists, they asked us for advice.…

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17 July 2012


Tip of the week: Rae Hardy on honing your academic mailing lists

Rae Hardy, ex-tutor on our Read more

14 February 2012


Clever market research from Classic Cottages

Cornwall-based Classic Cottages’ marketing is impressive: typical content might be Our 10 favourite walks, with just enough description for you to daydream yourself onto a Cornish cliff path, and then a note of which cottages are available to rent nearby.…

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8 November 2011


Edexcel’s Joe Ausena’s hilarious pitfall of using stock pictures

Over lunch on last week’s Read more

25 October 2011


The Speaking Clock has had its day, right? Think again

Thanks to Alan Leitch for this quirky story.…

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2 August 2011

9 results found |

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