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Tips and articles relating to Email Marketing Workshop

103 results found | next 10

Why you shouldn't use Outlook to send marketing emails

I’m often surprised to find out that there are still plenty of organisations out there using Outlook to broadcast marketing emails using the bcc field.…

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31 October 2017


How did EUP's one hour flash sale email do? Naomi Farmer tells us

One sunny Friday in July Edinburgh University Press decided to experiment with a ‘1 hour flash sale’ email offering a cool 50% off all books on its website.…

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5 September 2017


Fabulous Penguin Facebook campaign to recruit enewsletter subscribers

With all companies looking for ways to recruit new subscribers as the implications of impending changes in data protection (GDPR) loom over us, this one stands out as especially clever.…

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22 August 2017


Pure360 Best Practice Guide to welcome emails

That it is good practice to send welcome emails to new subscribers is hardly news.…

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8 August 2017


Which emotional triggers generate the best open rates?

To persuade a reader to act, we have to touch them emotionally in some way.…

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25 July 2017


Email Marketing Trends 2017, genuinely thought-provoking free report

Smart Insights and Pure360 recently released their Email Marketing Trends 2017 report, which I read while on the way to our Email Marketing Workshop in London last week.…

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16 May 2017


Three email metrics you may not be tracking but should

Most of our focus for our email marketing is on getting the creative ‘right’, then measuring our success by tracking opens, click throughs, unsubscribes and so on.…

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2 May 2017


Oops, this email blooper will amuse you (thank you Alison Wood!)

Subscriber Alison Wood, who works at the Met Office in Exeter, forwarded me an email she’d just received from a local marcomms agency about the dangers of contravening the new data protection legislation.…

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18 April 2017


Email Marketing Workshop rescheduled, and would you welcome an in-house course in New York?

Our Read more

7 March 2017


Fabulous tips for improving your conversion rates, with thanks to Hannah Stevenson

Hannah, Marketing and Communications Manager at Cicerone Press, attended our Read more

21 February 2017

103 results found | next 10

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