UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally

Send us a quick enquiry or comment

Name
Email*

*Required only so that we can reply to you

 

We promise that a real human being will respond to your query, usually within 24 hours. If you prefer to phone us, you are just as welcome to do so on:

+44 (0)20 8977 2741

Your question
 

Tips and articles relating to Copywriting Workshop

202 results found | next 10

Game of Thrones, the Copyeditor's Edition

GOT fans, have you noticed the ‘less and fewer’ meme running through the latest series? I love that someone who cares about the correct usage has sneaked this in there, as these video clips very pleasingly show.…

Read more

19 September 2017

 

What are your copywriting rituals?

To write effectively (or do anything else that requires concentration) it pays to be aware of the environment that is conducive for you personally.…

Read more

5 September 2017

 

Fabulous Penguin Facebook campaign to recruit enewsletter subscribers

With all companies looking for ways to recruit new subscribers as the implications of impending changes in data protection (GDPR) loom over us, this one stands out as especially clever.…

Read more

22 August 2017

 

What do academics (claim to) read on their summer break?

When THE asked a range of academics this question I suspect there may be a few discrepancies between their answers and the reality.…

Read more

22 August 2017

 

Tip of the week: Are your proposals asking the right questions of authors?

Copy rich in examples of (precisely) how a reader will benefit from a book, or snippets of rich content to bring a title to life will always be engaging.…

Read more

22 August 2017

 

Tip of the week: The pique technique could just improve your open rates

As Oliver Burkeman points out in this recent article in The Guardian, we all ‘trundle through life giving scripted responses’.…

Read more

8 August 2017

 

Why the word encyclopedia may now be tainted

Thanks to a participant on our last Copywriting Workshop in London for this observation.…

Read more

8 August 2017

 

Which emotional triggers generate the best open rates?

To persuade a reader to act, we have to touch them emotionally in some way.…

Read more

25 July 2017

 

Tip of the week: Reflect the content and tone of sales conference presentations in copy

On a course at Bloomsbury last week we were discussing how to ensure that book blurbs retain the enthusiasm of the initial proposal.…

Read more

25 July 2017

 

Wiley Exchanges: excellent advice for authors and fabulously well written

Wiley describes its Exchanges site as ‘an online community designed to offer advice, ideas, and collaboration opportunities for researchers, learners, and professionals’.…

Read more

11 July 2017

 
202 results found | next 10

Marketability (UK) Ltd

12 Sandy Lane
Teddington
Middlesex
England
TW11 0DR

Tel +44 (0)20 8977 2741
contact@marketability.info