UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally

Send us a quick enquiry or comment

Name
Email*

*Required only so that we can reply to you

 

We promise that a real human being will respond to your query, usually within 24 hours. If you prefer to phone us, you are just as welcome to do so on:

+44 (0)20 8977 2741

Your question
 

Tips and articles relating to Copywriting Workshop

207 results found | next 10

Tip of the week: A publisher just prints books, right?

I’m indebted to Richard Balkwill for this one.…

Read more

14 November 2017

 

'Facebook likes are bright dings of pseudo-pleasure', says this excellent article

The average person now touches, swipes or taps their phone 2,617 times a day.…

Read more

14 November 2017

 

The story of Sartre and the giant lobsters

Thank you to Fiona Green at Bloomsbury Academic for this one.…

Read more

17 October 2017

 

Will Mills and Boon succeed where Jaegar failed?

In its past, clothing brand Jaegar dressed stars like Marilyn Monroe and Audrey Hepburn.…

Read more

17 October 2017

 

Tip of the week: Remember to apply the law of diminishing returns

Thank you to Gurdeep Mattu, a publisher at Bloomsbury Academic, for raising this one in a Copywriting Workshop there last month.…

Read more

3 October 2017

 

Game of Thrones, the Copyeditor's Edition

GOT fans, have you noticed the ‘less and fewer’ meme running through the latest series? I love that someone who cares about the correct usage has sneaked this in there, as these video clips very pleasingly show.…

Read more

19 September 2017

 

What are your copywriting rituals?

To write effectively (or do anything else that requires concentration) it pays to be aware of the environment that is conducive for you personally.…

Read more

5 September 2017

 

Fabulous Penguin Facebook campaign to recruit enewsletter subscribers

With all companies looking for ways to recruit new subscribers as the implications of impending changes in data protection (GDPR) loom over us, this one stands out as especially clever.…

Read more

22 August 2017

 

What do academics (claim to) read on their summer break?

When THE asked a range of academics this question I suspect there may be a few discrepancies between their answers and the reality.…

Read more

22 August 2017

 

Tip of the week: Are your proposals asking the right questions of authors?

Copy rich in examples of (precisely) how a reader will benefit from a book, or snippets of rich content to bring a title to life will always be engaging.…

Read more

22 August 2017

 
207 results found | next 10

Marketability (UK) Ltd

12 Sandy Lane
Teddington
Middlesex
England
TW11 0DR

Tel +44 (0)20 8977 2741
contact@marketability.info