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Tips and articles relating to Copywriting Workshop

331 results found | next 10

Working with, not for, authors

In a pre-course QA last week, an editorial assistant described the copywriting she was already doing as ‘writing copy for academic authors’, by which she meant writing back cover copy.…

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1 November 2022

 

If your audience is international, watch out for baffling phrases in your copy

Every week I pass a board outside a local shop which advertises ‘face masks on sale’.…

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4 October 2022

 

Tip of the week: When your draft copy turns to ‘word soup’ before your eyes

We’ve all been there, when copy we’re trying to write loses focus.…

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4 October 2022

 

Get up to speed on Google’s Helpful Content update

Google’s latest algorithm update is expected to hit many websites where it hurts, in their search rankings.…

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6 September 2022

 

Tip of the week: ‘Ready to eat’ copy

I bought a pack of chocolate muffins on Saturday.…

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6 September 2022

 

My favourite 5 quick and simple tips for transforming copy

Much of the copywriting we’re doing is more accurately copy-editing, especially for very specialist products.…

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2 August 2022

 

The nonsense that is the ‘fit note’

In the past, if illness prevented you working you would need a sick note from your GP to prove your entitlement to sick pay.…

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5 July 2022

 

Top 5 copywriting questions raised by training course participants

Participants have shared thousands of questions over the years, but here are the 5 we see the most.…

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7 June 2022

 

How do you infuse your marketing copy with emotion? Free WordStream guide

We all know how hard it is to write really compelling copy, and we’ve all rejected words and phrases we associate with ‘marketing’ as not striking the right tone for our customers.…

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3 May 2022

 

If you’d like to join us on an open copywriting course, get in touch

After a break from running open courses due to demand for in-company training, we have people wanting to do our half day online Copywriting Workshop.…

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3 May 2022

 
331 results found | next 10