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Tips and articles relating to Academic Marketing Workshop

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The Scholarly Kitchen looks at how university librarians select books

The University of Houston library announcing it was moving to patron-driven acquisition of books prompted Bob Nardini to write the post that appeared on The Scholarly Kitchen last week.…

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16 October 2018

 

Academic publishing is under fire again from George Monbiot

If you’re an academic publisher and haven’t read this article in The Guardian yet, you need to, even though it’ll make you seethe.…

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18 September 2018

 

eBulletin subscriber offer: September courses for £275

If you or a colleague have been toying with signing up for our Copywriting, Academic Marketing, or Email Marketing Workshops then this news could just tip the balance.…

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4 September 2018

 

Why hasn’t the academy taken back control of publishing?

This blog post by Joseph Esposito on The Scholarly Kitchen last month made for excellent reading, but like many others on similar themes before, it was followed by some very heated discussion in the comments.…

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21 August 2018

 

Fabulous video story of the creation of a new medical library in Singapore

I loved watching this video posted on The Wiley Network, Wiley’s website for the research community.…

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24 July 2018

 

A spot-on example of academic double-think, with thanks to Josie Dixon

Josie says: “My old CUP boss Andy Brown used to complain about monograph publishing that ‘The producers are also the consumers, but people produce what they’re not prepared to consume’, which mostly comes down to the fact that authors want (and are given incentives) to write a 300pp book, while not having time to read more than a 15pp article by anyone else.…

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10 July 2018

 

Excellent Jisc report on the changing face(s) of university presses

Academic publishing is undergoing enormous changes and if you’re inside the sector it can be hard to judge what your audience wants in the current landscape.…

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26 June 2018

 

Tip of the week: If your grandmother can’t understand it …

… you need to re-write it.…

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12 June 2018

 

Academic publishing chiefs urged to work in campus bookshops

Sometime during the Pleistocene era I moved from academic bookselling to become a marketing manager in academic publishing.…

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15 May 2018

 

The open access monographs debate hots up

Open access for scientific journals is logical and established.…

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3 April 2018

 
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