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Tips and articles relating to Academic Marketing Workshop

117 results found | next 10

Sci-Hub, the naming of a parasitic insect, and the end of the Big Deal may truly be nigh

In this excellent post by Joseph Esposito on The Scholarly Kitchen he cites three recent stories from higher education in which pirate website Sci-Hub is quietly playing its part.…

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19 September 2017

 

50 shades of conference feedback, hilariously well-observed personality types

Thanks to Tara Brabazon of Flinders University in Australia for posting this on the World.…

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19 September 2017

 

Ancient (1992) piece of science humour, thanks to The Scholarly Kitchen

This cheered me up on my return from holiday last week.…

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5 September 2017

 

International Higher Education in Facts and Figures 2017

TEF may have been on our minds over the last few months, but most university leaders would probably tell you that Brexit is the bigger issue.…

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22 August 2017

 

What do academics (claim to) read on their summer break?

When THE asked a range of academics this question I suspect there may be a few discrepancies between their answers and the reality.…

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22 August 2017

 

Emerald's new website is a force to be reckoned with

Emerald is 50 in 2017 and their new bookstore website brings their brand messaging bang up to date.…

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8 August 2017

 

Fascinating article about academics' attitude to marketing, in THE

If you work in academic publishing there are times when explaining your decisions to authors can be intimidating, whether it’s justifying the price you’re setting, or explaining why you’re not arranging an author tour.…

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25 July 2017

 

Did the Teaching Excellence Framework results play out as expected?

You don’t have to work in higher education or academic publishing to know that TEF is big news in the UK right now.…

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27 June 2017

 

Why (and how) you need to build TEF into your academic marketing plans

The Teaching Excellence Framework year 2 results are due to be published on 14 June, and if predictions from 2016 pan out there will be disappointing results for many of the prestigious Russell Group, and big wins for many of the ‘new’ (post 1992) universities.…

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30 May 2017

 

Tip of the week: Learn from delegate lists at events

It can be tough identifying accurate job titles to target for a campaign, but here’s a neat trick.…

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30 May 2017

 
117 results found | next 10

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