UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally
The Marketability eBulletin — our last 6 issues
Want to get a flavour of our eBulletins? Or read again an item that featured recently? Here are links to the last six issues. Just click on the posting date to read in full, or on an individual article to read just that.
13 November 2018
- Would you go to a lecture if you could watch it online instead?
- New survey: How to Win Trust and Loyalty
- Product messaging may attract, but it’s microcopy that keeps the conversation going
- On The Marketability Grapevine on Facebook
- Tip of the week: There is always a positive (and it’s a better use of energy)
30 October 2018
- What does the success of these hoax articles say about academic research?
- 10 examples of great welcome emails, with thanks to HubSpot
- The 3pm brain slump, you’re in good company says Fast Company
- On The Marketability Grapevine on Facebook
- Tip of the week: If sending display material, ask conference organisers for photos
16 October 2018
- Cambridge wins the prize for best conference freebie from an ELT publisher
- The Scholarly Kitchen looks at how university librarians select books
- Were the Man Booker Prize judges right to criticise the editing process?
- On The Marketability Grapevine on Facebook
- Tip of the week: “creativity is the residue of time wasted”
2 October 2018
- If you want to improve just about anything, deal with the bottleneck
- This quirky report on US retailer emails is quick and interesting reading
- Fast Company’s ways to make Mondays more fun for your team
- On The Marketability Grapevine on Facebook
- Tip of the week: When writing copy, look for gifts like Mao’s dental hygiene
4 September 2018
- 5 types of audience you can safely ignore
- Hubspot’s 27 best websites for wasting time (which might actually make you more productive)
- eBulletin subscriber offer: September courses for £275
- On The Marketability Grapevine on Facebook
- Tip of the week: If you’re promising tailor-made, don’t send generic