UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally
The Marketability eBulletin — our last 6 issues
Want to get a flavour of our eBulletins? Or read again an item that featured recently? Here are links to the last six issues. Just click on the posting date to read in full, or on an individual article to read just that.
Note that due to Covid-19 our eBulletins have temporarily moved to monthly rather than fortnightly from April 2020.
11 May 2021
- How to write succinct copy for a really complex product (recent example)
- What’s driving your marketing planning? Not just for marketers
- Why sign up is a better call to action than register
- On The Marketability Grapevine on Facebook
- Tip of the week: What’s the most borrowed book in the UK’s House of Commons Library?
13 April 2021
- Excellent free Email Marketing Benchmarks report from Campaign Monitor
- Copywriting, Marketing Planning and Academic Marketing online training – who’s in?
- OUP share their latest report Education: The Journey Towards a Digital Revolution
- On The Marketability Grapevine on Facebook
- Tip of the week: Your customers might find your new name and logo tedious
16 March 2021
- From the front line of an ongoing publicity campaign part 2
- A scientific report is rejected by the peer review process. End of the road? Nope
- New Wordstream blog post on 9 best email subject line styles
- On The Marketability Grapevine on Facebook
- Tip of the week: Why ‘not fast enough’ is better than ‘too slow’