UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally
The Marketability eBulletin — our last 6 issues
Want to get a flavour of our eBulletins? Or read again an item that featured recently? Here are links to the last six issues. Just click on the posting date to read in full, or on an individual article to read just that.
Note that due to Covid-19 our eBulletins have temporarily moved to monthly rather than fortnightly from April 2020.
13 April 2021
- Excellent free Email Marketing Benchmarks report from Campaign Monitor
- Copywriting, Marketing Planning and Academic Marketing online training – who’s in?
- OUP share their latest report Education: The Journey Towards a Digital Revolution
- On The Marketability Grapevine on Facebook
- Tip of the week: Your customers might find your new name and logo tedious
16 March 2021
- From the front line of an ongoing publicity campaign part 2
- A scientific report is rejected by the peer review process. End of the road? Nope
- New Wordstream blog post on 9 best email subject line styles
- On The Marketability Grapevine on Facebook
- Tip of the week: Why ‘not fast enough’ is better than ‘too slow’
22 December 2020
- Tip: writing a 10 second sell for a specialist title
- Tip: why you should write error messages as you plan your shiny new campaign
- Tip: how passing a colleague in a corridor can focus the mind
- On The Marketability Grapevine on Facebook
- Tip of the week: How to get approval for your brand’s radical new tone of voice