UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally
The Marketability eBulletin — our last 6 issues
Want to get a flavour of our eBulletins? Or read again an item that featured recently? Here are links to the last six issues. Just click on the posting date to read in full, or on an individual article to read just that.
22 January 2019
- Love this author guide to tweeting on the T&F site
- 30 Email Marketing Statistics, thanks Pure360, these are great to dip into
- Bestselling author says she ‘leaves book titles and cover design to the experts’
- On The Marketability Grapevine on Facebook
- Tip of the week: An example to remind you to test thoroughly before pressing send
11 December 2018
- Observations about publishing in Mexico and Latin America, from the Guadalajara Book Fair
- Why is Sci-Hub a threat to open access publishers too? Here’s why
- 20 Marketability 2019 desk calendars up for grabs
- On The Marketability Grapevine on Facebook
- Tip of the week: How do you write copy for a book that’s just not very good?
27 November 2018
- IPG podcast on challenges facing academic publishers
- Love this report on new email subscriber engagement from Return Path
- Don’t send an email without doing these three things, thanks Fast Company!
- On The Marketability Grapevine on Facebook
- Tip of the week: Want to convey your authenticity? Look to your copy
13 November 2018
- Would you go to a lecture if you could watch it online instead?
- New survey: How to Win Trust and Loyalty
- Product messaging may attract, but it’s microcopy that keeps the conversation going
- On The Marketability Grapevine on Facebook
- Tip of the week: There is always a positive (and it’s a better use of energy)
30 October 2018
- What does the success of these hoax articles say about academic research?
- 10 examples of great welcome emails, with thanks to HubSpot
- The 3pm brain slump, you’re in good company says Fast Company
- On The Marketability Grapevine on Facebook
- Tip of the week: If sending display material, ask conference organisers for photos