UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally
The Marketability eBulletin — our last 6 issues
Want to get a flavour of our eBulletins? Or read again an item that featured recently? Here are links to the last six issues. Just click on the posting date to read in full, or on an individual article to read just that.
Note that due to Covid-19 our eBulletins have temporarily moved to monthly rather than fortnightly from April 2020.
31 August 2021
- Popular words invented by authors, with thanks to Scholarly Kitchen
- Hamnet’s ‘living billboard’ proves a hit (a palpable hit?)
- The best marketing tactics? Quick wins and opportunity spotting
- On The Marketability Grapevine on Facebook
- Tip of the week: How to easily benchmark your email marketing stats
6 July 2021
- How should we respond to the current turmoil across higher education?
- When jargon is justified, when it’s not, and a cracking video
- Social media influence growing but reviews remain ‘holy grail’
- On The Marketability Grapevine on Facebook
- Tip of the week: Everything you need to know about how to engage on social media
11 May 2021
- How to write succinct copy for a really complex product (recent example)
- What’s driving your marketing planning? Not just for marketers
- Why sign up is a better call to action than register
- On The Marketability Grapevine on Facebook
- Tip of the week: What’s the most borrowed book in the UK’s House of Commons Library?
13 April 2021
- Excellent free Email Marketing Benchmarks report from Campaign Monitor
- Copywriting, Marketing Planning and Academic Marketing online training – who’s in?
- OUP share their latest report Education: The Journey Towards a Digital Revolution
- On The Marketability Grapevine on Facebook
- Tip of the week: Your customers might find your new name and logo tedious