UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally
The Marketability eBulletin — our last 6 issues
Want to get a flavour of our eBulletins? Or read again an item that featured recently? Here are links to the last six issues. Just click on the posting date to read in full, or on an individual article to read just that.
Note that due to Covid-19 our eBulletins have temporarily moved to monthly rather than fortnightly from April 2020.
22 December 2020
- Tip: writing a 10 second sell for a specialist title
- Tip: why you should write error messages as you plan your shiny new campaign
- Tip: how passing a colleague in a corridor can focus the mind
- On The Marketability Grapevine on Facebook
- Tip of the week: How to get approval for your brand’s radical new tone of voice
27 October 2020
- How do you make the most of attending virtual conferences?
- 3 high-impact marketing strategies you’re probably overlooking
- There’s still time to book next week’s online Academic Marketing Workshop
- On The Marketability Grapevine on Facebook
- Tip of the week: Beware of seeing what you expect (first rule of proofreading)
1 September 2020
- NEW online Copywriting Workshop, booking open now for 22 October
- What impact will the pandemic have on higher education in 2020-2021?
- Boris Johnson and the revenge of the school librarian
- On The Marketability Grapevine on Facebook
- Tip of the week: Convince yourself before attempting to convince others
4 August 2020
- After publication delays comes September’s tidal wave. How will we get our books noticed?
- Sound advice as we plan our marketing for an uncertain academic future
- What we can all learn from the blurb for David Walliams The World’s Worst Teachers
- On The Marketability Grapevine on Facebook
- Tip of the week: Back cover copy has never been more important