UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally
The Marketability eBulletin — our last 6 issues
Want to get a flavour of our eBulletins? Or read again an item that featured recently? Here are links to the last six issues. Just click on the posting date to read in full, or on an individual article to read just that.
15 October 2019
- Parkrun is 15 this month, but what’s the best measure of its success?
- Mobile vs desktop, how people are reading your marketing emails
- Looking for great examples of working in partnership with authors!
- On The Marketability Grapevine on Facebook
- Tip of the week: Great copy is about overcoming resistance
3 September 2019
- How do academics keep up with the literature? Eight share their experience in THE
- UK research into the response to Pearson phasing out textbooks
- Is this marketing email offensive, or am I just not getting it?
- On The Marketability Grapevine on Facebook
- Tip of the week: When you don’t have the luxury of ‘sleeping on’ your draft copy