View or download as a print-friendly PDF or request a copy in the post.
Test your email subject headers
A/B split testing is dead easy and results may surprise you. Here’s one example sent by a reader who prefers not to reveal the company.
Header 1: Your October newsletter
Header 2: October Newsletter: Your invite to our special event
Result? Option 2 got double the opens. Proof yet again of the uplift that can happen when a benefit is added.
Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.
Need an extra pair of hands for a marketing campaign or market research project? From a single day to as long as you need, our publishing expertise means we can slot right into the team for as long as you need the help.
Slick presentations of blue skies thinking aren’t our thing. We want you to relate to our advice, not shelve it for posterity. Come to us for objective feedback on your publishing and marketing with practical tips to action immediately.