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Here’s a great question for your author questionnaires
Kogan Page includes: ‘What keeps your potential readers awake at night?’, a clever way of encouraging authors to home in on WHY readers will need their book (rather than focusing inwards on describing content), perfect for marketing copy.
Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.
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