How to write ‘exciting’ copy for anything
Focus on an example (or two), to move your message from abstract to concrete, so readers can visualise tangible benefits. Mention a specific case study, or an example of when a reader might benefit: being specific always persuades more than sweeping claims. Ask authors and editors for good examples.
Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.
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