Copywriting is more about assembling than it is about ‘writing’
Stitching together enticing chunks of facts and keywords and ditching the paragraphs is how to grab attention today. Also known as ‘chunking’, it makes your copy easy to scan so readers can quickly grab the information they need.
Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.
Need an extra pair of hands for a marketing campaign or market research project? From a single day to as long as you need, our publishing expertise means we can slot right into the team for as long as you need the help.
Slick presentations of blue skies thinking aren’t our thing. We want you to relate to our advice, not shelve it for posterity. Come to us for objective feedback on your publishing and marketing with practical tips to action immediately.