Welcome to our latest fortnightly eBulletin, posted here on Tuesday, 26 November 2013. In this issue:
- Two social media infographics for the price of one! (And that's free)
- Selfie and oversight: words in the news this month
- 2014 Marketability brochure available now
- On The Marketability Grapevine on Facebook
- Tip of the Week - use this simple tool when copywriting
Two social media infographics for the price of one! (And that's free)
Both from Twist Forum. The Social Media 2013 infographic delivers a fascinating selection of quick stats - eg: there are 189m mobile-only Facebook users, or Turkey is the fastest growing country on LinkedIn. I was less impressed by '54% of marketers have acquired a new customer through Facebook in 2013' which doesn't strike me as a great ROI on the time involved in keeping a Facebook page fresh. But this is still highly recommended for a few minutes browsing.
The second one is 30 free or nearly free tools for social media and has a potted summary of tools such as Tweetdeck, Hootsuite and Social Mention. Includes tools for organising your social media posts, monitoring your presence, discovering new platforms relevant to you, and analysing your impact. Really, really useful.
Our Social Media Marketing Boot Camp is full of useful tools, stats and tips like this.
Selfie and oversight: words in the news this month
Last week Oxford Dictionaries announced that 'selfie' was the word of the year. (In the unlikely event that this has passed you by, a selfie is a photo you take of yourself on your mobile.) It's now entered common currency and I embrace that and would happily use it in copy to the right audience.
But has anyone else noticed the word 'oversight' being increasingly used in the context of overseeing a project, and does it jar with you too? Let's be clear, the word has two long-established legitimate definitions: to have oversight of a project/department (as in oversee); and to fail to notice something (as in oversight, from overlook). Because the latter is in much wider use and therefore attaches negative connotations to the word, I'll be avoiding using it in its other context.
Our Copywriting Workshop is full of discussion like this and designed to help you see the words you choose when writing copy in a whole new light.
2014 Marketability brochure available now
Would you like a handy reminder of all our courses with next year's dates? Brochures are mailing this week, but you can also request one online or view a web-friendly (10 page) PDF on our brochure request page.
On The Marketability Grapevine on Facebook
• Take part in bookcareers.com 2013 salary survey
• Read something that hit the spot in this eBulletin? Click through and like the item or add a comment on Facebook
• Watch the Wall for postings of new jobs, or feel free to add to them.
Visit The Marketability Grapevine.
Tip of the Week - use this simple tool when copywriting
For anyone yet to discover this site, you have a treat in store. Thesaurus.com generates instant synonyms and even grades them on how close their definitions are to the original. So this week's tip is to keep this site in mind when you're writing copy and are trying to avoid all those over-used words. Here's the link to what the site offers as alternatives for 'comprehensive'. Hurrah!
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