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Marketability eBulletin

Welcome to our latest fortnightly eBulletin, posted here on 5 March 2019. In this issue:

A great article if you have authors who don’t really understand open access

Open access is a subject which attracts strong opinions. As Rick Anderson writes in his recent post on The Scholarly Kitchen, the temptation for many researchers must be to get on with their work and not get involved.

The article puts the case for why academic authors should gen up on open access since it will inevitably affect them. Not being part of the debate means that only strident opinions have a voice.

There is a lot of confusion about what open access really means, and articles like this help to get it into perspective. Useful to recommend to authors, but useful for us too, especially when you add in the range of opinions from researchers adding their comments.

Read for yourself on The Scholarly Kitchen website

Our Academic Marketing Workshop is the place to be for more like this. Join us on Thursday 25 April in central London.


OUP Dictionaries have storytelling down to a fine art

I reckon ‘Interactive graphic: how does a word enter the OED?’ is a pretty strong email subject line. The ‘word’ whose story is told is OMG, and of course it’s not what you expect. But we also hear about how OED researchers gather ‘new words’ from public submissions and assess their cases for inclusion.

Like just about all backstories, it’s compelling content. We can’t help but respect OUP for being collaborative and inclusive, and we want to be a part of it. (That said, I thought the interactive graphic would have been stronger if it had delivered its excellent content faster.)

Every book we publish has a backstory to share – how the author came to write it, how the content was compiled, quirky facts that came to light – and being on the lookout for these early on means having great copywriting content later.

View OUP’s email for yourself.

Our Copywriting Workshop is our most popular course and for good reason. Why not join us (or ask about an in-company tailored course) this spring?


eBulletin subscriber offer continues on selected spring courses

Our eBulletin subscriber offer on four courses continues in March. Book two places on any one course at just £300 per place, a cool saving of almost £200.

Dates for our courses are now set ‘on demand’, ie when we have sufficient requests to run them. The following have all been requested but need more bookings to set dates. Would you like to join us?

Included in this offer are:

Copywriting Workshop
Email Marketing Workshop
Introduction to Marketing in Publishing
Impressive Marketing Plans on a Small Budget

Register your interest for you and a colleague to attend any of these online today quoting EB300 as the ‘other price’ (simply enter both names in the attendee field), and we’ll get back to you to discuss dates. Offer ends 31 March.

If you have any questions just email and I’ll be glad to help.


On The Marketability Grapevine on Facebook

  • The pub landlord who responded eloquently to bad reviews. This is deeply satisfying reading.
  • If you’re attending LBF next week and would like to meet, just get in touch.
  • Read something that hit the spot in this eBulletin? Click through and like the item or add a comment on Facebook
  • Watch the wall for postings of new jobs, or feel free to add to them.

Visit The Marketability Grapevine


Tip of the week: We need to get better at just saying no

This will resonate with you much more readily if you are a freelance, or if you have a relatively senior role. But it’s also liberating for all of us to apply more in our private lives. Thanks to Hannah Jane Parkinson writing in The Guardian on 23 February who quoted ‘never say yes to something in the future that you wouldn’t want to do tomorrow’. I’m definitely guilty of this. Are you?

In a work environment we’re often under pressure (and often from ourselves) to say yes, but if our instincts are telling us it’s a bad decision then it could backfire on us in any case. Better to practise assessing pros and cons instead. Even if the initiative has come from your line manager if you handle your response well they may even respect your judgement.

Read The Guardian article for yourself





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