Welcome to our latest fortnightly eBulletin, posted here on 12 June 2018. In this issue:
‘How to I write better copy but faster?’ is one of the most frequent challenges about copywriting volunteered by participants on our courses.
Here are 6 personal tips that I guarantee will help:
All of us are writing under pressure all the time but diving straight in and muddling through takes longer than a structured approach. Try taking a step back and applying these techniques and you’ll save time in the long run.
Our Copywriting Workshop is our most popular in-company training course, built around your examples, markets and challenges. Use the Contact us button above, or email email@example.com, if you’d like to find out more.
Every healthy subscriber list will still always have a significant % of readers who’ve not engaged for a while. And ISPs will penalise you (by not delivering your emails to primary inboxes) if too many subscribers haven’t opened or clicked for a year or more. We should all be planning regular re-engagement campaigns.
Now that GDPR is behind us we can all move on to thinking about email best practice generally, hurrah! This free Marketo report is an excellent summary of the why and the how to plan for re-engaging, with useful practical tips along the way. Highly recommended.
Read more on the Marketo website.
Our Email Marketing Workshop is the place to be for more like this.
Ten years ago this Derbyshire-based band faced closure after its members dwindled to just four – until a rallying article in the Matlock Mercury immediately swelled its ranks to the heady heights of 12. Keith Sheldon, member for over 60 years and the band’s president, cannily commented: ‘It’s great news but we still want more new members, and could do with a musical director’.
It’s easy to forget about local press when compiling press lists, but it’s much easier to get local coverage than national, and it can really generate sales. The brass band story was perfect for the Mercury, featuring a ‘local hero’, a feel-good human interest and local history story, and a personal invitation to get involved. We can get a lot of books coverage – in the national press too – by taking similar approaches.
And what of the fortunes of the Darley Dale Brass Band a decade on? A quick look at their website shows they’ve gone from strength to strength since then – and last year Keith Sheldon celebrated 70 years.
Our Practical Publicity Workshop is the place to be for more like this.
Read more about the Darley Dale Brass Band. (And why not?)