Welcome to our latest fortnightly eBulletin, posted here on 19 September 2017. In this issue:
In this excellent post by Joseph Esposito on The Scholarly Kitchen he cites three recent stories from higher education in which pirate website Sci-Hub is quietly playing its part.
Thanks to Tara Brabazon of Flinders University in Australia for posting this on the World.Edu website in July and making me laugh with the clever and witty observations.
Picture the scene. An academic has delivered a conference presentation and invites questions from the floor. Brabazon identifies a number of types who can be relied upon to speak up. Among them the SSD (severe spotlight deprivation) sufferer, the #random, the Impoverished Dowager, and the Labrador.
Anyone who has ever squirmed in embarrassment as a speaker was skewered by a member of their audience will relate to this one. And academic publishers will definitely recognise some of their authors.
If you’re heading off to a conference or two over the coming weeks and see this scenario played out at first hand, spare a thought for what it’s like to be on the stage at the mercy of your peers.
Read the article for yourself.
Our Academic Marketing Workshop is the place to be to re-connect with the needs of your readers.
GOT fans, have you noticed the ‘less and fewer’ meme running through the latest series? I love that someone who cares about the correct usage has sneaked this in there, as these video clips very pleasingly show. The Scholarly Kitchen, who brought this to my attention, also helpfully post a reminder of the ‘rules’ for anyone occasionally unclear.
Enjoy for yourself via The Scholarly Kitchen.
Our Copywriting Workshop often includes discussion of how to tread the line between a direct communication style and ‘correct’ grammar, whenever the two appear to clash.
Visit The Marketability Grapevine.
In 2011 a crested macaque in Sulawesi took a joyous selfie when he picked up the camera of wildlife photographer David Slater. PETA (People for the Ethical Treatment of Animals) subsequently sued Slater claiming that copyright belonged to the macaque. Last week Slater finally won the legal battle.
There is a serious moral to this story. Sometimes even silly can end up expensive. No matter how freely available the content, don’t take risks by not crediting the legitimate owner. (Though let’s face it, it’s unlikely to be a macaque.)
Missed seeing the selfie in the news last week? Catch it and the article on our Facebook page.