Our experience of working across publishing means we can answer these questions and make those projects happen. Slick presentations of impressive jargon aren’t our style. What you’ll get from us is sound advice grounded in reality, with plenty of neat ideas to put into practice quickly and easily. And because we’ll see your organisation objectively we’ll spot opportunities (or problems) that you’ll just be too close to see. We know you can’t do everything at once, too, so our recommendations range from ‘quick wins’ to adopt immediately, through to guidance on progressing strategic plans within available resources.
Marketing audit
We spend one day with you, meeting key members of the team and seeing how you operate, hearing how you commission projects, work with authors, and then plan and market them. A detailed report of observations and recommendations is produced on a second day.
Market research campaigns
We can plan and manage all aspects of these, from writing questionnaires to moderating focus groups, to researching new markets. Alternatively, we can plan the campaign and support you in implementing it yourself.
Project management
Implementing any big project can take over your working life. Handing over the scheduling and management can ensure it keeps on track, that colleagues and suppliers meet deadlines, and that you make timely decisions as the project requires them. Our publishing experience equips us to understand your project in context and to give advice along the way too.
Marketing strategy, or planning for a major new product
High profile projects are time-consuming and can be stressful, but having an extra pair of experienced hands to help with planning or implementation can really help. And the extra research and detail that we bring to projects like these inform future projects too.
Most projects start with an email or web enquiry saying ‘I wonder if you could help with ...’ It’s that simple, and we’ll always give you a straight answer. Many of our clients get in touch whenever they need objective advice they can trust, or to hand over discrete projects when in-house resources are stretched. We love getting our hands dirty, too: we’re as happy to take on a catalogue campaign as a marketing audit (find out more under Marketing support).
Project: Marketing audit
Project: Marketing audit
Project: Telephone research and data-mining in the academic market