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Your question
 

Emerald’s author hub has great advice we can all draw on

At last week’s Academic Marketing Workshop, Emerald’s Laura Ingle showed examples from their author hub which prompted me to take another look and in turn share it with you.

I especially like Promoting your Book, which includes ‘Top 10 author activities’ but also ends by saying ‘if you only have time for a couple of things, do these’.

The Social Media Author Guidelines are good too, and include links to more detailed guides. And there are other pages explaining the publication process, and plenty of real contact details.

If you’re conscious of the need to freshen up your own author resources, do take a look at these.

Here’s one last piece of advice, though. You can establish the best author hub in publishing but unless you’re constantly using it, referring to it, linking to it and generally promoting it, nobody will know it’s there. If you currently have an unloved author resources area the problem is far more likely to be lack of promotion than quality of content.

Explore Emerald’s Books Author Hub.

Our Impressive Marketing Plans on a Small Budget workshop explains the central role authors should play in marketing, and helps equip you to work with authors who may have unrealistic expectations of what can be achieved.

 


30 April 2019

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Training courses relevant to this article
Impressive Marketing Plans — on a Small Budget
Academic Marketing Workshop

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