UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally

Send us a quick enquiry or comment

Name
Email*

*Required only so that we can reply to you

 

We promise that a real human being will respond to your query, usually within 24 hours. If you prefer to phone us, you are just as welcome to do so on:

+44 (0)20 8977 2741

Your question
 

Don’t make these 10 common content marketing mistakes, says Smart Insights

Content marketing for us publishers should be a breeze, shouldn’t it? But how good is your forward planning? Do you have a clear strategy for it?

Smart Insights’ free Top 10 Common Content Marketing Mistakes is guaranteed to make you stop and think again about your current practice.

Top of the heap of pitfalls for me is planning your content marketing around your products rather than your readers. As with all marketing planning, and indeed copywriting and campaigns, everything should be mapped to the preferences and interests of potential customers, finding the overlaps where we can deliver content they’ll want to go on to buy. It’s so easy to lose sight of this, but articles like this one do a great job at helping us to stand back and see the challenges afresh.

Read more about Top 10 Common Content Marketing Mistakes on the Smart Insights website.

There’s no better way of taking a fresh look at your own marketing planning practice than by signing up for our Impressive Marketing Plans on a Small Budget workshop.

 


16 April 2019

This is original content from the Marketability eBulletin. We'd love you to share it, but just ask that you credit it
© Marketability (UK) Ltd (www.marketability.info) if you do.

Training courses relevant to this article
Impressive Marketing Plans — on a Small Budget

Marketability (UK) Ltd

12 Sandy Lane
Teddington
Middlesex
England
TW11 0DR

Tel +44 (0)20 8977 2741
contact@marketability.info