Content marketing for us publishers should be a breeze, shouldn’t it? But how good is your forward planning? Do you have a clear strategy for it?
Smart Insights’ free Top 10 Common Content Marketing Mistakes is guaranteed to make you stop and think again about your current practice.
Top of the heap of pitfalls for me is planning your content marketing around your products rather than your readers. As with all marketing planning, and indeed copywriting and campaigns, everything should be mapped to the preferences and interests of potential customers, finding the overlaps where we can deliver content they’ll want to go on to buy. It’s so easy to lose sight of this, but articles like this one do a great job at helping us to stand back and see the challenges afresh.
Read more about Top 10 Common Content Marketing Mistakes on the Smart Insights website.
There’s no better way of taking a fresh look at your own marketing planning practice than by signing up for our Impressive Marketing Plans on a Small Budget workshop.