Prolific bestselling author Amanda Prowse was interviewed on the radio at the weekend and was asked both ‘Do you have a firm idea of a new novel’s title from the start?’ and ‘How much input do you have into the cover design of your books?’
To these questions she happily replied ‘no’ and ‘none whatsoever’, explaining that it would be crazy for her to impose her ideas when her publisher has ‘a team of experts who know far more about what readers will respond best to than I do’ (I paraphrase, but she was emphatic).
Of course if you have an author who’s currently really insistent that the drawing their child did at nursery school should be the front of their new book then this may just rub salt into the wound. But it’s always cheering to hear authors acknowledging our expertise.
Amanda Prowse moved from Head of Zeus to Lake Union Publishing (an Amazon imprint) in 2016.
If your titles have authors, then working collaboratively with them should be central to your marketing – something we spend time discussing on our Impressive Marketing Plans on a Small Budget Workshop.