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If sending display material, ask conference organisers for photos

Once in a while we may send display material to conferences we can’t justify attending, generally without ever learning what the display looked like. If that’s you, take a leaf out of the book of T&F’s exhibitions team who asked organisers to email them photos of the display. It’s a neat way of reminding organisers that you have expectations in exchange for the fee they’re charging, and it may just raise the quality of the displays too.

This tip originally appeared in an eBulletin in 2010 when it was brought to my attention by two members of the journals marketing team. I’d love to know if the current team still does this!

 

 


30 October 2018

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Impressive Marketing Plans — on a Small Budget
Introduction to Marketing in Publishing

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