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If you have a strong brand, don't mess with it
When Cadbury’s replaced raisins with sultanas in their iconic fruit and nut chocolate bars angry customers took to social media (The Guardian gleefully reported it as ‘Choc Horror’). Change your leading brands at your peril.
Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.
Need an extra pair of hands for a marketing campaign or market research project? From a single day to as long as you need, our publishing expertise means we can slot right into the team for as long as you need the help.
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