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ALWAYS make copy personal to your reader
Institutions don’t make decisions, people do, and they’ll act if they’ll benefit personally. So focus on this to grab their attention, and then explain the benefits for the institution, so they’re equipped with facts to persuade the budget-holder.
Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.
Need an extra pair of hands for a marketing campaign or market research project? From a single day to as long as you need, our publishing expertise means we can slot right into the team for as long as you need the help.
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