Always express the positive, great example
Always avoid negative words in copy, because you want people to feel positive, right? Every negative has a correlating positive and it’s our responsibility to find it to keep the tone upbeat. Which is why the slightly dated decor of one of MWB Business Exchange’s more traditional venues became ‘retro cool’ in their brochure. Nice one guys!
Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.
Need an extra pair of hands for a marketing campaign or market research project? From a single day to as long as you need, our publishing expertise means we can slot right into the team for as long as you need the help.
Slick presentations of blue skies thinking aren’t our thing. We want you to relate to our advice, not shelve it for posterity. Come to us for objective feedback on your publishing and marketing with practical tips to action immediately.