View or download as a print-friendly PDF or request a copy in the post.
Don’t try to win over people you never will
Good copy needs to hit your reader with a jolt of recognition. You’ll never win over people who have no need or inclination for what you’re offering. So stop trying to please everyone and focus on pleasing your primary audience. A lot.
Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.
Need an extra pair of hands for a marketing campaign or market research project? From a single day to as long as you need, our publishing expertise means we can slot right into the team for as long as you need the help.
Slick presentations of blue skies thinking aren’t our thing. We want you to relate to our advice, not shelve it for posterity. Come to us for objective feedback on your publishing and marketing with practical tips to action immediately.