Avoid spam text on your website
What’s spam text? Copy that can’t easily be read on its background, enabling unscrupulous websites to ‘keyword stuff’ text invisibly to boost search results. Don’t risk Google penalising your page rank; make your web copy easy to read. Also benefits visually impaired visitors using screen reading software.
Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.
Need an extra pair of hands for a marketing campaign or market research project? From a single day to as long as you need, our publishing expertise means we can slot right into the team for as long as you need the help.
Slick presentations of blue skies thinking aren’t our thing. We want you to relate to our advice, not shelve it for posterity. Come to us for objective feedback on your publishing and marketing with practical tips to action immediately.