UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally
CTR is important, but track bounce rates too
This is when people click through but leave immediately, a clear indicator that something’s wrong between message and landing page. And Google uses bounce rates to rate your relevance, so the higher the rate the lower down the organic search results you’re likely to be.
Training workshops
Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.
Marketing support
Need an extra pair of hands for a marketing campaign or market research project? From a single day to as long as you need, our publishing expertise means we can slot right into the team for as long as you need the help.
Consultancy
Slick presentations of blue skies thinking aren’t our thing. We want you to relate to our advice, not shelve it for posterity. Come to us for objective feedback on your publishing and marketing with practical tips to action immediately.
Free resources
The Marketability eBulletin delivers tips, articles and leads to inboxes fortnightly. And now hundreds of original articles have been selected, edited and made available as a free, fully searchable bank of resources.
