UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally
When to avoid topical subject headers (trust me)
Every second marketing email in my inbox in summer 2012 had an Olympic theme, encouraging me to ‘go for gold’ ... sigh. It quickly became tedious and I was deleting emails without a second thought. My tip is to be sensitive to when topical will actually work against you. Canny marketers know when to swim against the tide.
Training workshops
Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.
Marketing support
Need an extra pair of hands for a marketing campaign or market research project? From a single day to as long as you need, our publishing expertise means we can slot right into the team for as long as you need the help.
Consultancy
Slick presentations of blue skies thinking aren’t our thing. We want you to relate to our advice, not shelve it for posterity. Come to us for objective feedback on your publishing and marketing with practical tips to action immediately.
Free resources
The Marketability eBulletin delivers tips, articles and leads to inboxes fortnightly. And now hundreds of original articles have been selected, edited and made available as a free, fully searchable bank of resources.
